Script:
Question 2
How effective is the combination of your main
product and ancillary texts?
All of our
products we produced are effective to help create appreciation and
acknowledgment for our artist KYKO and help boost his brand image and
popularity. The whole promotional package is providing convergence and it is
all for the benefit of the audience. We created a visual music promo for our
audience to enjoy and watch and offering other alternatives such as the
digi-pak and the music poster gives the audience other things to enjoy.
All the 3
texts we had to create are part of a promotional package and the purpose of all
3 is to increase sales for artist and they are ways of portraying different
types of media convergence as this refers to two media texts coming together to
make a package which is what we created. We created a digital music promo with
a music poster and digi-pak the other two texts which we created to make a
promotional package which is a sign of convergence. The point of using
convergence is to increase sales and popularity for artists and it was
important that we made this promotional package and to the best of our ability.
Convergence increases sales because there is more to offer and for our audience
to look at. They have the music promo which they can refer to and create links
to but also the ancillary tasks help massively. The music poster is essential
because audience members can buy this and see the artist in details and
conventions of a music promo is having tour dates on them which help audience
know when tours are available for tickets and also they can place the music poster
on their bedroom walls. The digi-pak also gives the audience a chance to buy an
album and listen to the song but also a digi-pak also offers information about
the artist/band so we had to use these conventions in our digi-pak to give
ourselves the chance to get a very good grade.
With the
whole promotional package will mean that synergy will exist within the package,
synergy means when two businesses work collaboratively to promote their
products, by co-operating the products are more successful than if the
businesses worked alone. An example of synergy in the music world would be
music artists working with producers that can promote their artists and raising
popularity. Also another important aspect for bands/artist is merchandise which
the music poster can come under and creating merchandise is helpful for sales
and popularity by working with companies who can create this merchandise.
In our task
we had to create the promotional package and there had to be synergetic links
and I feel we included this very well in our promotional package. The package
help promote one another because of the landscape and location choices for all
3 texts. The digi-pak and poster have very effective scenic shots which show
roads/tracks within them and helps create a message about the use of the tracks
and will attract the target audience to watch the music promo to understand the
images. Also the use of the characters was another good idea of ours to use on
the digi-pak and poster as the title is called animals and there is only one
animal out of 3 characters. This creates questions about how can it be about
animals and will excite the audience to watch to understand the narrative and
images. Another effective factor of our work was the use of the same titles
throughout and this was used as from our research we found that bands/artist
rarely ever change the titles on poster and digi-paks as it all counts towards
brand image and the effectiveness around this is that it helps the audience
automatically recognise the band/artist from the typography.
Through our narrative we tried to make our audience feel as though they were close to the character; this was done by using the same location for the characters in the music promo and the main artist in the music promo. The message behind this is showing the closeness and it helps create a message about similarities about the characters and the artist and the whole aim of our music promo was for our audience to put themselves in the situations of the characters. Our music video isn’t very serious as we used the gorilla which is visually pleasing to watch but the deeper and serious meaning behind the narrative is important. The Indie Pop genre explores the darker side of love and reflects problems that go on in the world for the target audience and we wanted to show this in our promo. We portrayed this through the characters in our promos being in unfamiliar territory and we also tried to make the businessman look scruffy, the message behind this will reflect the stress and problems our target audience may be experience at a stressful stage in their lives. The journey of them getting back on track and in familiar territory is explaining an important message, that no matter what troubles they may experience they can pull through them and sort themselves out and the use of similar/locations for the main artist and characters provides reassurance and closeness to the audience that they aren’t alone in those troubles experienced whatever they may be.
The point
of talking about that is important as it helps provide the link and meaning
behind the images used for our digi-pak and music poster. The important aspect
in the whole narrative explanation above is the use of similar locations for
all involved and we wanted to ensure this was similar in our promotional
package throughout. From all the 3 texts you can see we have used similar
images of landscape shots and the importance of this is to reflect our artist
and is also conventional of our genre, it reveals a sense of nature and
reflects the main artist. Many artists in the music industry are quite fake now
and don’t put over their true personalities and the use of naturalistic images
to represent our artists provides a message over his personality and that he
defies the majority of the music industry but adheres his genre of music. Also
another factor to use these images and locations was of course because of the
title of the song, animals is associated with these locations, they are open
spaces which reflect the wild and this is another factor behind the use of
images.
The images and typography that we used were the
ways we created links between all of the 3 products. The images with the use of
landscaping images were on link we created. We tried to create a naturalistic
look as the song refers to animals and running wild which creates messages
about a naturalistic look so we wanted to have that link with the lyrics and in
all 3 products. For the digi-pak and music advert poster we used different
images of landscape and this was to provide images and locations that exist
within our music promo, this attracts the audience as they get an understanding
of the narrative and locations but also provides the naturalistic link between
the promotional package. This is effective as the natural look is a convention
of our chosen genre as when we carried out our research we found that Indie Pop
subverts the conventions of Pop with the fake look portrayed through make up
and location is stayed away from. The whole natural convention is important for
Indie Pop because it is all used to create a link with the audience. The
typography was also used effectively as we used the same titles such as the
same font and style throughout all 3 products. This is effective and useful as
it helps with brand identity and allows our audience to easily recognise us
from the simple title. This will help audience members identify other products
if they've only seen one or two products and easily recognisable from a simple
piece of text.
This is an example of an Indie Pop/alternative
group’s digi-pak and magazine advert and they have adhered the conventions I
have just spoken about with the same typography and also the images used are
the same. The whole point of this is to create a link between each product so
that the audience know how to link them all together. They have created this
through the typography with the same font and style being used for both pieces
of work which helps with the brand recognition and allows the audience to instantly
know who they are and what the album is.
The exhibition part of the music industry is important for every single band/artists and we have exported our music promo under new media ways by offering it on YouTube to be able to stream. This is an effective ways and a positive factor new media has over traditional media techniques. This is because in the past music promos were view on TV channels such as MTV which was a music channel that showed none stop music promos 24/7. Although the industry has changed and promos are streamed from YouTube and this is an effective way to view promos as audience members can view whatever promo they like and not have to wait for a specific promo on a TV channel, shows the benefits of new media techniques. This may all sound brilliant for the new media techniques but the new techniques are hampering the effectiveness of digi-pak and the magazine poster. This is because the new media techniques are meaning digi-pak are digitally downloaded and people now start to ignore the specialty of a digi-pak and the importance of a digi-pak is becoming extinct.
When looking at our 3 texts all individually they are very effective but as a whole they work very well as a promotional package and I feel they look very professional all together and would be effective for increase sales and recognition. Our music video was a success although one weakness that I would say we would aim to improve if we did it again and dedicate the film around narrative. I feel the narrative is difficult to understand for some people and I feel we could have made the narrative a bit clearer and have a better relationship between the businessman and the gorilla and I feel we would have nailed the narrative and got a very successful music promo. As for the music poster I feel it is a very professional looking poster from the titles and images but I feel it wouldn’t be a very successful poster if it didn’t have the synergetic links and I feel this is the same with the digi-pak. They are unclear from the images and without being all as a package they wouldn’t be as strong being individual texts.
