Digi-Pak analysis (2 Similar, 1 different to genre)

Digi-Pak analysis - Gorillaz Demon Days

The band above are called ‘Gorillaz’ and there genre of music is alternative because they have done parts of Rock and parts of hip-hop throughout their career. The image above is the album cover for one of their albums called ‘Demon Days’. The interesting part about this band and also the album is that the band members are portrayed as cartoon characters and this attracts the eye of audiences because it is unusual and different. The bands Gorillaz do create good music and are quite successful in the music industry but when people talk about the Gorillaz they are spoken about their cartoon members because of the originality. The importance of using and sticking to these characters is important to the band because it helps audience instantly recognise them from this creative idea. The strong point about this digi-pak is that it is very basic but effective because of the images which are interesting to look at and the very little typography used suggests the images are powerful enough for people to recognise them without the use of bold typography to attract them. The effective part of the digi-pak is the use of cartoon characters which is an example of synergy by the ‘Gorillaz’ creating this idea and creating cartoon characters to represent the band. This is effective because they can work with other companies and especially can help with sales of merchandise. This is because companies can create toy characters of these cartoon characters and this will increase sales and recognition for the band from the unique cartoon characters to represent the band members. (Similar to genre)



The Viva La Vida digi-pak is very effective because of the image used, they subvert conventions of not using the main band member/artist on the front cover. They have used an image that references to the French Revolution in the late 1700's. This has been done to accompany the name of the album and also one of the singles that Coldplay released, which is an effective way to sell their album because of the link that the album has to a song and also to history. The history reference is effective because people will research into the Viva La Vida theme and will listen to the albums and singles to create the link with the imagery on the digi-pak which is effective from Coldplay to broaden it's audience members. A convention that Coldplay have adhered is the main artist used, they have also shown all band members and this a good convention to adhere to because it allows the audience to become familiar to the band members and also get to know what part they play in the band from the very good choice of images. This is effective for marketing purposes because the audience can get to know the band in more detail from the part they play from the images telling the background of the band. 

The one direction digi-pak adheres the pop conventions of being happy and cheesy. That is present from the images used on the digi-pak above. The facial expressions used indicate the type of music that the band sing, with the happy looking faces this can reflect the bands lifestyle and lyrics of songs. The colours of the outfits the band members also adhere the representations associated to the pop genre and that is the use of bright colours. All the colours used on a digi-pak create a message about the band and the genre. Lots of vibrant colours are associated with pop and people can search for the pop genre via the use of colours.