Music adverts - Magazine and film (Different to genre)

The conventions of a music poster advert are as follows:
- Main artist/band member used - this it to help with people recognising them and remembering them
- Tour dates are very commonly used on music advert posters
- The colours usually reflect the type of genre the artist/band are, e.g. black is represented to gothic/rap music because of the depressing/violent representations the colour black has
- A music advert poster usually has rating from music magazines, explaining what the act is like, this helps sell the artist because they are being recognised from a wide audience

Adverts for music are very similar to movie adverts and this is the same for a film or magazine advert. The conventions of the advert are similar because of the adhering of the convention such as the main actor/artist leading the advert. This is usually the main vocalist in the advert whether it film or magazine. The difference that exist between a film and music adverts is that a film advert is to portray a story to attract audiences where-as music adverts are used to attract audiences instantly through short snippets of sound or eye-catching images. The difference in a magazine advert is also the music advert will have information about album releases and tour dates and in contrast to this film adverts are used to give information about the storyline to really pull their audiences in, a way that music adverts could use to increase popularity/sales.

The images above are both examples of adverts from magazines and they both show the similarities and differences that were clarified above. They both adhere the conventions of using the main actor/artist. The differences are important because the music poster (example on the left) could be representing the genre of music the artist is. The dark colours for the image may have been used to indicate what the artist is as a person and the type of music the artist creates and adhering conventions the artist would be a rap artist because dark colours are associated with rappers because of the violent stereotypes that exist with rappers. Although the typography could suggest that the artist is subverting the convention represented to rappers and could suggest the artist adheres the alternative genre conventions because of the mixture of colours. Although the use of red refers back to the violent representations because of the colour red being strongly linked to blood and danger. A convention that exist with the rap genre is the seriousness of the facial expression in music adverts, whether it be a poster or a film advert. This is a useful convention because it can reflect the type of artist a rapper is and the artist 'Example' adheres this convention from the serious look on his face. The serious look can reflect the lyrics and person the rapper is and it is useful to known an artist by looking into one still image.

In contrast with the movie poster the typography is very little compared to that of a music poster advert, that is because they will want to create a message around the image and not give too much away about the storyline. I think the big difference in the two types of advert between music and film posters/magazines is that the film poster work harder to sell there work as the two poster above prove. The importance is the typography, such as the words on the Johnny English poster 'A little intelligence goes a long way' this is a creative piece of typography because people will read this and try develop a storyline in there heads and will be eager to watch to see what one little slogan was all about. That is a disadvantage for music poster, the typography is busy with the tour dates and not busy pulling in there audiences with exciting slogans to help attract more members to like there artist. This is why as a group we will try incorporate this into our music poster.