Question 1 - Evaluation

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Influences

We had many influences for our music promo but a big inspiration was the music promo we did for our preliminary task, which was Paradise by Coldplay. We really enjoyed the narrative which we took encouragement from and wanted to use the concept behind there narrative and create our own twist on a similar narrative for our music promo. Our chosen song was called ‘Animals’ and a main lyric which we amplified on was the one line ‘Maybe we’re like animals’ we used this key line as an important idea and wanted to follow a similar narrative of our animal which was a gorilla on a journey like the elephant from Coldplay’s paradise; although we used a businessman in ours to create a link between animals and humans being similar to help create a strong link with the main lyric/line we picked out from our song.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


These are stills from our final music promo and Coldplay’s Paradise and I have placed these next to each other to show the similar shot we tried to reproduce into our music promo. We felt that when we found our chosen track that we felt it was necessary to build on our camerawork and editing skills that we learnt in our preliminary by recreating the Coldplay paradise and using these skills and developing them further for our final production. We used there animal idea as an inspiration and used useful shots they used in ours of similar techniques but we wanted to be unique. The way we did this was by putting our own twist onto our song. We introduced a businessman who had a strong link with the gorilla and our lyrics. This proved that we had worked hard together to come up with a unique idea which looks exciting and different from other Indie Pop music promos. We also used Coldplay paradise as and inspiration because they produced an amplification promo which we wanted to do as a group once we discovered our track and deconstructed the lyrics.

Location

For our music we used many different locations but two main locations and one being Dole Wood and the other being Stamford and many places around Stamford were used. Depending on the genre, the location of a music promo is usually chosen around the type of genre and also is usually chosen depending on the mood and atmosphere of the song/music so it can relate to the music. We took this into consideration when carrying out our research and we listened to our song and the music is slow paced at stages but then fast paced at times so we chose busy town scenery which would reflect the fast paced tempo and the quiet, derelict looking woods which reflect the Dole Wood scenery. When doing our research into our genre we found that the genre of Indie Pop is rather mainstream and is up to date with the latest fashion etc in the world which reveals a sense of normality. The choice of location reflects this as we chose the Stamford town centre as it is a busy place and town centres are mainstream places to get the latest fashion and technologies and as we found these aspects from our research and that also the psychographics of our target audience was mainstreamers we felt this was a suitable location to help represent our genre and attract audience members.

The location also had to be chosen to reflect our narrative and help boost the narrative so it was important we got the locations right. I feel the locations were a success when the narrative is taken into consideration as we designated a specific location for the characters. The location of Stamford town was used to show the gorilla in a unfamiliar place and Dole Wood to show a businessman in a unfamiliar place. Stamford is common for having many enclosed roads with dead ends as well; this is effective for us as we used narrow streets to shoot the gorilla in to create a sense of entrapment and reflect the cruelty of gorillas in real life, creating a deeper meaning. We used Dole Wood for the businessman and his scenes and we chose this for it derelict look and the quietness of it. The quietness was very effective for us as it allowed us to create shots of the businessman looking lost and lonely and helps boost the narrative of two characters trying out/living contrasting lives and the unfamiliar look of it all.

Props

 

 

 

 

 

 

 

As I spoke about with location about our genre we found that Indie Pop is a rather relaxed and mainstream genre. We found that this is portrayed through locations and props and felt we had to adhere these expectations. The newspaper, for example, is an effective prop for adhering the mainstream look and has created a link to our psychographics. This is because a newspaper is an everyday item which links to our audience and narrative. The location helps link the newspaper as a town is an everyday place used by many people and so is a newspaper.

The costume choice for our music promo was the most effective for us, especially when it came to reinforcing our genre into our music promo. This was because we attempted to make the character look rough with the shirt untucked, top button undone and specs of dirt on the suit. This helped us reinforce our genre as it can reflect the audience members lives. Our target audience are a range of 16-28 year old and those are stressful ages. We found in our research that Indie Pop reflects stressful situations in promos whether it be through the narrative or lyrics. The costume supports this in our promo, the rough and lost look reflects the situation for most Indie Pop lovers, the stressful look and lost facial expressions and the unfamiliar location all support difficult situations audience members will or have gone through but the narrative offers support as the businessman does sort himself out appearance wise and his journey indicates this. This is showing a deeper meaning in our narrative for our audience to link to.