Intertextuality powerpoint

Types of Intertextuality

Band biography

Beastie Boys were an American hard-core rock band but then transformed into a hip hop band from New York City, formed in 1981. For the majority of its career, the group consisted of Michael "Mike D" Diamond, Adam "MCA" Yauch and Adam "Ad-Rock" Horovitz. The song is a homage to but also a parody of 70s Crime Drama show called Dixie Dynamite. The video is presented in the opening credits with the band members appearing as the show's protagonists. Each band member is introduced as a fictional actor, and the names of the characters are also given.

 

Intertextuality used

The intertextuality used in the two references were that Beastie boys used the car chases from Dixie Dynamite although they took their own ideas and developed them to make it more suit a music promo and to create humour but the way they performed this in their music promo showed respect to the original. This means  the type of intertextuality that Beastie Boys used was homage. The two texts are very similar because they both show policemen and car chases and chases on foot which is seen in both texts. Also there is a man seen in Dixie Dynamite falling down a hill on a motorbike, in the Sabotage music promo they have incorporated this but have a man falling off a bridge. The importance of this is nostalgia because it can help the audience create links with what they have seen in the past.

 

Intertextual references created

 

The intertextuality that has been used is the visuals and this is clear from the pictures seen on the left. They have used similar images but used a different setting to Dixie Dynamite. The pictures that are seen on the left of the two men falling from a great height is creating the link between the two texts. This is a privilege to the audience because they can understand where the shot has come from and create links between the two texts and this could then indicate nostalgia. The images of the two cars are also important for creating references because they both represent the car chases for the audience to create the links.

 

Why intertextuality has been used

Intertextuality has been used in this music promo in order to create nostalgia for the audience meaning they will be able to gain a reference after seeing this music video. The music video has certain clear links that will make the viewer easily able to link the video to the 70s American drama if they knew about it.

 

The band have used the links explained in the previous slide in order to create tension throughout the music video. Using the links will also mean that the audience will remember the music video as it will jog their memory to Dixy Diner creating a link for the two media productions.

 

The ideas that are created about the song can be linked with the music video, with the fast pace and action packed footage that is seen on screen it can give the impression that the band are also fast paced and ‘action packed’ like the song.

 

How is intertextuality used?

From doing our research we found that the music promo was homage and there is evidence to back this up because the band members are representing characters from Dixie Dynamite and almost mirror the shots and actions used. The location is different but they try to incorporate the effects and visuals that Dixie Dynamite used. By Beastie Boys following and following these visuals represents homage but looking at the music promo we felt that the type of intertextuality could possibly be Pastiche and this is because of the Mise-en-scene as the characters and costume is quite humorous to the audience. Also the acting is rather comical which could potentially be humorous to the audience. Although the costume is used for the location in each, in Dixie Dynamite the costume is more western and in the music promo ‘Sabotage’ the costume is more formal for the city life. This is used to create hidden links for the audience to watch the music promo multiple times to get the link with Dixie Dynamite.